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Leading the group

Once again, FENIX has chosen the path of innovation. Not just in the interior design sector, but also in the world of sports.

From January 2020 until July 2022, FENIX was the second name sponsor of the Alpecin-FENIX UCI ProTeam, which championed a new approach to professional cycling. Now, FENIX will continue to support the team, renamed Alpecin-Deceuninck, as an official partner.

The Alpecin-Deceuninck Cycling Team takes part in both men’s and women’s races at the highest level across three different disciplines: road, cyclo-cross and mountain bike (MTB).

Astride their bikes provided by Canyon–another sponsor–the team riders have earnt wildcards for the most important road races in the UCI calendar. Their performance and the visibility provided by the events associated with the competitions will be sure to continue giving FENIX’s international reputation a further boost.

The team’s performances in the cyclo-cross races have been extraordinary, taking the top spot in numerous stages of the World Cup. A supremacy that is only further certified by their incredible exploits at the World Championships in Ostend: indeed, thanks to his victory Mathieu Van der Poel will wear the rainbow jersey for the whole of 2021. After all, there is a special chemistry between colours and FENIX.