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Leading the group

Once again, FENIX has chosen the path of innovation. Not just in the interior design sector, but also in the world of sports.

Since January 2020, FENIX–together with Alpecin–is the main sponsor of a UCI ProTeam which champions a new approach to professional cycling. The Alpecin-FENIX Cycling Team takes part in both men’s and women’s races at the highest level across three different disciplines: road, cyclo-cross and mountain bike (MTB).

Astride their bikes provided by Canyon–another sponsor of the team–the Alpecin-FENIX riders have earnt wildcards for the most important road races in the UCI calendar. Their performance and the visibility provided by the events associated with the competitions will be sure to give FENIX’s international reputation a further boost.

The team’s performances in the cyclo-cross races have been extraordinary, taking the top spot in numerous stages of the World Cup. A supremacy that is only further certified by their incredible exploits at the World Championships in Ostend: indeed, thanks to his victory Mathieu Van der Poel will wear the rainbow jersey for the whole of 2021. After all, there is a special chemistry between colours and FENIX.